PRESS RELEASE - You don’t have to be a bad-ass skater to pull off Fall’s freshest street wear. Skateboarders have gone their own way since the beginning and their fashion has helped define street style from the first time renegade skaters caught air in an empty swimming pool in the 70s. It was not about suiting up in high-tech athletic gear, and neither is it the case now. It was all about putting yourself out there and not taking things too seriously.
Skateboarders have a history of flying in the face of the fashion mainstream. Some say it is because it takes an independent person to master this solitary, self-reliant sport. Along with it is an in-your-face rough and tumble streetwear that just adds to the sport’s mystique.
Hitting shelves in retail last August, the skate-lifestyle inspired range, adidas Originals ST, dares you to be unique with its fun and vibrant designs for today’s alternative youth.
Leave it to the experts as adidas marries form and function, offering clothes that look as cool when you’re flying through a half-pipe or when you’re doing a grind. Put on some swag as adidas ST goes a little bit rebellious. Skateboarders don’t follow trends but they do set them.
Made for the active lifestyle of the young consumer, the collection boasts of bold colors, playful graphics, and trendy details across footwear and apparel. adidas’ street fashion emerged not from studios, but from the grassroots. Inspired by the city’s urban cool vibe, culture, music, and lifestyle – the adidas Originals ST collection is bringing street trends to the youth, while maintaining its reputation having created the most fashion-forward innovations. If you love the challenge of doing high jumps and vertical maneuvers then let it translate into your style. Be a little different, dare to be unique and show them who you really are.
The adidas Originals ST is now available in adidas Trinoma, adidas SM Megamall, adidas Abreeza Mall Davao, adidas Gaisano Mall Davao, adidas Ayala Center Cebu, adidas Robinsons Cagayan de Oro, adidas Power Plant Mall, adidas Gateway Mall, adidas Resorts World Newport, adidas Robinsons Place Ermita, adidas Robinsons Galleria, adidas Festival Mall, adidas Eastwood, adidas Shangri-La Mall, adidas Ali Mall, adidas Alabang Town Center, adidas Greenhills, adidas Glorietta, Urban Athletics Greenbelt, Toby’s Shangri-la Plaza Mall, Proline Greenbelt, adidas SM Mall of Asia, adidas SM North Edsa Annex, adidas SM Fairview, adidas SM Sta. Mesa, adidas SM Clark, adidas SM The Block, adidas SM Cebu, adidas SM CDO, adidas SM Ilo-ilo, and Sports Central SM Mall of Asia. Visit www.facebook.com/adidasPhilippines for more information.
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