Subscribe via email

Enter your email address below to receive the latest tips for beginning runners:

Delivered by FeedBurner

adidas lights you up with the new adiZero Feather

The new adiZero Feather. It's so pink and I like it!

Well, based on my previous blog, I told you that my pairs of running shoes may still not be working for me. Then I saw this press release from adidas. It's the new adiZero Feather. It's so pink and I'm loving it! I hope to get a hold of a pair by December (I'm visualizing my chill December morning runs wearing this).

PRESS RELEASE - With the introduction of the adizero Feather, the lightest every day running shoe, adidas continues to set new standards for lightweight footwear while helping athletes be faster and improve their performance.

The lighter your shoes, the faster you can go. It is that easy. Now with the adizero Feather in running, we are offering the lightest shoes in the running class and will continue to push the boundaries of what is believed possible with today's technology and material to help athletes be better. Weighing only 6.7oz./190g (men's, size UK 8.5) and 5.6oz./160g (women's, size UK 5.5) respectively, the adizero Feather offers the everyday runner the technology and performance.

"Nothing is more important for me than lightweight footwear and the adizero shoes are definitely the lightest training and competition shoes I have ever worn. What I love about them is that they are not only light but also give me the stability I need when it counts," says Jessica Ennis, current World and European Heptathlon Champion.

The adizero Feather comes in an eye-catching infrared color way and provides the latest adidas technologies. The lightweight shoe features the new SPRINTFRAME platform directly attached to the upper which ensures optimum forefoot propulsion. It replaces the conventional shoe construction and saves shoe weight significantly while maintaining important performance characteristics such as comfort and energy transfer. Fully integrated in the SPRINTFRAME platform is the TORSION SYSTEM which allows independent movement of fore and rear foot. The shoe also contains SPRINTWEB, a lightweight mesh construction achieved through strong seamlessly bonded TPU material for maximum comfort, support and breathability. Other technological features are full forefoot adiPRENE®+, the adiWEAR rubber outsole which ensures long lasting durability and traction, and strategic foam placement on the sole which allows for a dynamic push-off while minimizing the overall shoe weight.

The adiZero Feather is now available for P4,995 at the following adidas stores: Greenbelt 3, Trinoma, Power Plant Mall, Resorts World Manila, Shangri-la Plaza Mall, Glorietta 3, Eastwood, Alabang Town Center, Festival Mall Gateway Mall, Ali Mall, Greenhills, Marquee Mall Pampanga, Ayala Center Cebu, Lee Plaza Dumaguete, Abreeza Mall Davao, Gaisano Mall Davao and Gaisano General Santos. It is also available at selected adidas shops in SM: Mall of Asia, Megamall, North EDSA, The Block, Fairview, Sta Mesa, Baguio, Cebo, Iloilo, Cagayan de Oro, and SM Department Stores in MOA, Manila, Fairview and Baguio. You may also visit selected adidas Shops in Robinsons Ermita, Galleria, Cagayan de Oro, Iloilo and Bacolod, and selected Toby’s stores at MOA, Fairview, Megamall, Shangri-la Plaza Mall, Trinoma, North EDSA, The Block, ATC, Galleria, Pampanga, Cebu and CDO, and in selected Planet Sports branches  at the Power Plant Mall, Glorietta, Greenhills, Trinoma, ATC, Shangrila Plaza and Cebu.